Copywriting / copy editing / SEO / project management

Welcome to
Red Hill

Todd Elder

I leveraged a wealth of highly regarded in-house and freelance copywriting experience to become director of a full-service creative services team for educational technology and publishing company. With Red Hill, I’m here to help conceptualize and create marketing content, oversee multimedia projects, and guarantee cohesive and impactful branding across all platforms.

Client work:

Clean Energy Careers
Sustainability Jobs Newsletter (research/writing/content upload)

Macmillan Learning
Bedford/St. Martin’s History Catalog (copy/layout)

Bedford/St. Martin’s English “All In” Campaign (concept/copy)

Worth Publishers Introductory Psychology Catalog (copy)

My professional experience is primarily in science, medical, and educational publishing, but as a writer I’ve worked on trade science and business titles, renewable energy newsletters, recruiting resources, corporate communications, educational technology, environmental compliance references, dictionaries, business titles, and cookbooks. I’ve worked with:

  • Benedict Darlin’

    Benedict Darlin’

    On the subject of calories not counting when you’re traveling (you knew that, right?) On the left of the image is an Okie Benny — a biscuit topped with a poached egg, cheese, friend country ham, and gravy, then accompanied by hash browns. This is available at a restaurant in…

    Read More

  • Boomer Humor

    Boomer Humor

    I’m sure Lois has one named after her somewhere around here.

    Read More

  • The Diary of My Mind

    The Diary of My Mind

    It’s a George Jones song. And it’s how I’m introducing The Let Go Diary, my account of my last weeks at my former company. I’ll occasionally be sharing bits and pieces of the Diary here. As for the song itself, I’d never heard it until I went searching for lyrics…

    Read More

  • Good Luck

    Good Luck

    “A bird just shit on me.” My son said this in disbelief while we were waiting for the bus at Houston and 1st, after a trip to the Nike Store in Soho and a nice walk across Spring Street then up. He’d been standing out in the bus lane to…

    Read More

  • I Have a Reason for Sharing This

    I Have a Reason for Sharing This

    Freelance Scams: 5 Red Flags and Warning Signs I’ve come up with a way of sharing thoughts and advice with my family that gets around the whole dad-splaining, husband-splaining thing. I say, “I’m not telling you this because I don’t think you know. I’m saying this to know I said…

    Read More

  • About the Logo

    About the Logo

    That rust colored line that looks like a shaky flopped long division symbol? It’s there to evoke the plateaus and mesas of the desert Southwest. It also represents a major breakthrough in my use of Illustrator, so be kind. I actually owe my time in the Southwest to my former…

    Read More

  • So, Red Hill.

    So, Red Hill.

    My grandparents lived on Red Hill in my hometown of Purcell, Oklahoma. That’s a postcard of it attached here — from before my time or theirs. As a young bike rider, I remember going up the hill being more challenging and down the hill more adventurous that this view would…

    Read More

Patient Shaken